A full growth system built for the Pre-Sale and Scale Method. Ad scripts, VSL funnel, landing page copy, and email sequences. Ready to implement.
Jay, you have 9,700 people in your free Skool community and 15,000 followers on Instagram. You partnered with Les Brown. You teach a method that clearly resonates.
But your entire business runs on Instagram DMs and a free Skool tier. No website. No ads. No email list. No automated sales process. Your paid community has 4 members out of 9,700 free ones.
That is not a product problem. It is an infrastructure problem. And it is exactly what we do.
We spent 15+ hours researching your business, your audience, and your market. Then we built everything below. It is yours whether we work together or not.
15 minutes. We will show you exactly how to implement everything below.
Book a 15-Minute Call or email us at colin.d@crdmarketing.comClick each deliverable below to expand and see the full breakdown.
You have built something real. 9,700 people in your free Skool community. 15,000 followers on Instagram. A paid program at $625/month. A Les Brown collaboration that most coaches would trade their left arm for.
All of that was built on organic content alone. No ads. No landing pages. No funnel. No email list. Just you posting on Instagram and TikTok, telling people to DM "SCALE," and hoping they find their way into your Skool community.
That is impressive. It also has a ceiling.
What we found: You do not have a website. At all. Your entire business runs on Instagram and Skool. Both platforms you do not own and cannot control.
What This Costs You
If Instagram changes its algorithm tomorrow (it has done this 4 times in the last 18 months), your lead flow drops to zero overnight. If Skool changes its pricing or policies, your 9,700-person community is trapped on their platform. You have no backup. No email list. No domain. No SEO. Zero organic search traffic. Someone searching "how to create an online course" will never find you because you do not exist on Google.
The Fix
A simple website with three jobs: capture emails, host your sales page, and install a Facebook pixel. Not a 50-page site. One landing page, one sales page, one thank-you page. The ads, funnel, and email sequences we built below are designed to plug into this structure.
What we found: No Facebook pixel on any page. No ads found in the Meta Ad Library. No evidence of any paid advertising anywhere.
What This Costs You
Organic growth is linear. You post, you get views, some percentage follow, a smaller percentage join Skool. Every day you do not post, lead flow stops. Meanwhile, competitors in the course creation space are running ads 24/7. Amy Porterfield spent millions on ads to build her empire. The Skool-native coaches growing fastest right now all run paid traffic into their free communities.
You are doing this the hard way. And you are still winning. That is the opportunity.
The Fix
You are already proving the model works organically. Paid acquisition takes what is already working and pours fuel on it.
What we found: 9,700 free Skool members. 4 paid members at $625/month. That is a 0.04% conversion rate.
What This Costs You
If you converted just 2% of your free community to paid (a conservative benchmark for Skool communities), that would be 194 paid members. At $625/month, that is $121,250/month in recurring revenue. You are currently collecting $2,500/month. The difference is $118,750/month.
The audience is there. They already trust you. They are not converting because there is no conversion mechanism. No sales page. No VSL. No automated pitch.
The Fix
A proper sales page with a VSL that walks free members through why the paid tier is worth $625/month. Plus email sequences that nurture free members over time. We built both (Deliverables 3 and 4).
What we found: No email capture mechanism anywhere. No opt-in pages. No lead magnets. The only way someone enters your world is through Instagram DMs or Skool.
What This Costs You
Instagram can throttle you. Skool can change terms. Email is the one channel nobody can take from you. Every lead that does not convert immediately is gone forever. The thousands of people who visit your profile, think "interesting," and leave without DMing are lost permanently.
The Fix
Email capture on the landing page plus a 5-email welcome sequence and a 4-email upgrade sequence. Every person who hits the landing page but does not buy enters an automated nurture that keeps working for weeks.
What we found: Your primary CTA is "DM SCALE" on Instagram. Every lead requires you personally reading and responding, qualifying, and moving them to Skool.
What This Costs You
Your time. Every hour in DMs is an hour not coaching, creating, or building. DM-based sales max out at whatever volume you can personally handle. For most solo operators, that is 20-30 meaningful conversations per day. That is your growth ceiling.
The Fix
The funnel replaces "DM SCALE" with a link. Click the link, land on the page, watch the VSL, enter email, get nurtured. The entire process runs without you touching a DM. Your Instagram CTA becomes a link instead of a DM request. Your ads drive traffic to the same link. You wake up to new subscribers and community members without lifting a finger.
Written in your voice. Same casual energy as your IG content. Film them with your phone. No fancy production needed.
Each script targets aspiring course creators and coaches who want to monetize their knowledge.
Target: People who want to create a course but think they need to build the whole thing first
[HOOK]
You do not need a finished course to make money from a course.
[AGITATE]
Most people spend 6 months building out modules, filming videos, designing workbooks... and then launch to crickets. Nobody buys. All that work for nothing.
[STORY]
I teach something called the Pre-Sale and Scale Method. You sell the course before you build it. Real money, from real buyers, before you film a single lesson.
Why? Because if nobody will pay for it before it exists, nobody will pay for it after either. Pre-selling is the fastest way to know if your idea actually works.
[PROOF]
I have helped students use this method to hit $10K, $15K, even $30K a month selling courses built around what they already know. No audience required. No followers required. Just a skill and a system.
[CTA]
I put together a free training that walks you through the whole method step by step. Link is below.
Target: People who have expertise but feel they are not "big enough" to create a course
[HOOK]
I partnered with Les Brown to teach people how to turn their story into a course.
[BRIDGE]
Les Brown is one of the greatest motivational speakers alive. And even he saw that the future is not just speaking from stages. It is packaging your knowledge into digital products that sell while you sleep.
[VALUE]
That is what I help people do. If you have a skill, a story, or expertise that other people would pay to learn, you do not need a massive following. You do not need a fancy setup. You need a method that works.
I teach the Pre-Sale and Scale Method. You sell your course before you build it. You get paid first, then you create it for the people who already bought.
[CTA]
Free training is in the link below. It takes 7 days.
Target: People who feel overwhelmed by course creation and want a faster path
[HOOK]
What if you could build a $15K per month online course in 90 days using AI?
[PROBLEM]
Here is the truth. Most people quit before they ever launch. They get stuck on curriculum design, or scripting, or tech setup, or a hundred other things that feel impossible when you are doing it alone.
[SOLUTION]
I built a system that uses AI to handle the parts that slow people down. Outlining your course. Structuring your modules. Writing your sales copy. Building your launch plan. The AI does the heavy lifting. You bring the expertise.
This is not about replacing you. Your knowledge is the product. AI just removes the friction between what you know and getting it packaged and sold.
[PROOF]
We have a community of over 9,000 course creators using this system right now. Some are brand new. Some are coaches who have been teaching 1-on-1 for years and finally want to scale. The method works for both.
[CTA]
Link below to join the free training. Seven days. No cost.
Headline: How to Build a $15K/Month Online Course in 90 Days (Even If You Have Zero Followers)
Subhead: Join 9,700+ course creators learning the Pre-Sale and Scale Method. Free 7-day training inside.
CTA Button: Join the Free Training
Proof Bar: 9,700+ community members | Pre-Sale and Scale Method | AI-powered course building | Featured alongside Les Brown
You have skills people would pay to learn. You know that.
But every time you try to turn it into a course, you get stuck. How do I structure this? What platform do I use? How do I sell it? What if nobody buys?
So you keep trading time for money. One client at a time. One session at a time. Knowing there is a better way but not knowing how to get there.
The Pre-Sale and Scale Method flips the entire process.
Step 1: You sell the course before you build it. This proves people want it and puts money in your pocket before you create a single lesson.
Step 2: You use AI to handle the parts that slow most people down. Outlines, scripts, sales copy, launch plans. The AI does the structure. You bring the knowledge.
Step 3: You scale it. Once the course is proven and built, you add automation so it sells without you being involved every day.
This is not theory. This is the system Jay Leo uses to help course creators go from zero to $15K/month and beyond.
When you join the free 7-day training:
Plus: Full access to the community. Ask questions, get feedback, connect with other course creators at your level.
"I do not have a big audience."
You do not need one. The Pre-Sale Method works with a small list, a handful of social followers, or even zero following. The course sells because the offer is right, not because you are famous.
"I am not tech-savvy."
Good news: AI handles the tech. Course outlines, sales copy, email sequences. If you can talk about your topic for 10 minutes, you have enough to get started.
"What if nobody buys?"
That is the whole point of pre-selling. You find out if people want it BEFORE you build it. If nobody buys during pre-sale, you pivot. No wasted months. No wasted money.
Headline: Your Expertise Deserves an Audience
9,700+ people are already inside. The training starts the day you join.
CTA Button: Join the Free 7-Day Training
Free. No credit card required. Instant access.
What if I told you the fastest way to build a profitable online course is to sell it before you create it?
That sounds backwards. But it is the reason our community of 9,700 course creators is growing faster than anything else in this space.
Here is what most people do. They spend months building a course. Filming videos. Designing slides. Setting up a platform. And when they finally launch... silence. Maybe a few sales. Maybe none.
They did not fail because their course was bad. They failed because they never validated that anyone wanted it.
The Pre-Sale and Scale Method starts with selling. Not building. You create a simple offer around what you know, put it in front of people, and let them buy before the course exists.
If people buy, you know you have something. You use that money to build the course for the people who already paid. If nobody buys, you pivot. No wasted time.
This is not a theory. This is how I built my own coaching business. And it is how our students are doing $10K, $15K, $30K months with courses built from scratch.
Here is what has changed. AI can now do the work that used to take weeks.
Course outlines? AI. Sales page copy? AI. Email sequences? AI. Launch plans? AI.
You still bring the expertise. That is the thing AI cannot replace. But the grunt work, the structure, the writing? That is handled.
Our students are building courses in 90 days that used to take a year. Same quality. Fraction of the time.
We have over 9,700 people in our free community right now. Course creators in health, business, coaching, creative skills, personal development. Some just starting. Some already doing six figures who want to add a scalable product.
I also partnered with Les Brown to teach the Speak for Profits masterclass. If one of the greatest speakers in history sees the value in digital courses, there is something here worth paying attention to.
The 7-day training is free. You join the community. You get one lesson per day for seven days. By day 7, you will have a validated course idea, a pre-sale plan, and a roadmap to your first $15K month.
No credit card. No catch. The paid tier exists for people who want deeper coaching and weekly calls, but the free training stands on its own.
Click the button below this video. Enter your email. You are in.
9,700 people are already doing this. Your expertise deserves an audience. Let us build it.
These go to every new email subscriber from the landing page. The goal is to deliver value, build trust, and drive them into the free Skool community.
Jay here.
You just signed up for the 7-Day Course Creator training. Good move.
Here is what is coming your way over the next 7 days:
Every lesson lands in your inbox. No login required.
One thing before we start. The fastest way to get results is to join the community. 9,700+ course creators are inside right now, sharing what is working and helping each other build.
Here is the link: [SKOOL LINK]
Talk soon.
- Jay
Most people think you need a finished course to make money.
You do not.
I teach something called the Pre-Sale and Scale Method. You create a simple offer around what you know. You put it in front of people. They buy before the course is built.
Sounds risky. It is actually the opposite.
If nobody buys during pre-sale, you just saved yourself 6 months of building something nobody wants. If people do buy, you have cash in hand and proof the idea works. Then you build it.
This one shift changed everything for me. And for the people I teach.
Tomorrow I am going to walk you through how to find the idea that is worth pre-selling. The one hidden inside what you already know.
- Jay
A year ago, building a course from scratch took 6-12 months.
Today? 90 days. Sometimes less.
The difference is AI.
Not the kind of AI that writes generic blog posts. I am talking about using AI as your assistant to outline modules, structure lessons, draft sales copy, and plan your launch sequence.
You still bring the expertise. That part cannot be automated. But the part where you sit at your laptop for 3 hours trying to figure out what order your lessons should go in? AI handles that in 10 minutes.
Our community is full of people who were stuck for months before they learned this. Once they plugged in AI tools, they went from "thinking about creating a course" to "taking payments" in weeks.
If you are not in the community yet, join here: [SKOOL LINK]
9,700+ people are inside. It is free.
- Jay
Every person in our 9,700-member community started in the same place.
They had knowledge. They had skills. They had something people would pay to learn. But they did not know how to package it, sell it, or scale it.
Some were coaches trading time for money. Some were corporate employees who wanted out. Some were experts in a niche that nobody was monetizing yet.
The thing they all had in common: they decided to stop sitting on their expertise and start building something with it.
The 7-day training gives you the framework. The community gives you the support. The Pre-Sale Method gives you the proof that your idea works before you invest months building it.
If you have been going through the lessons and thinking "this could work for me," trust that instinct.
Join the community and start building: [SKOOL LINK]
- Jay
Quick check-in.
You have had the training for over a week now. You know the Pre-Sale Method. You have seen how AI speeds up the build. You know the community is there for support.
The only question left is whether you are going to do something with it.
I will not pretend this is easy. Building a course takes work. But it takes a fraction of the work most people think, especially with the right system.
If you want help, the community is free: [SKOOL LINK]
If you want hands-on coaching, live calls, and direct feedback on your course as you build it, that is what New Era Mentors is for. $625/month. Small group. Serious builders only.
Either way, I am rooting for you.
- Jay
These go to free Skool members who have been in the community for 14+ days. The goal is to convert free members to the $625/month New Era Mentors paid tier.
You have been inside the 7-Day Course Creator for a couple weeks now.
You have seen the training. You have seen other members sharing wins. You have probably picked up a few ideas you could use.
Here is the thing about free communities. They give you the "what." What to do. What works. What the framework looks like.
They do not give you the "how it applies to your specific situation." That part requires feedback. Real conversations. Someone looking at your course idea and telling you what is going to work and what needs to change.
That is what New Era Mentors exists for. $625/month. Small group. Weekly live calls. Direct feedback on your course, your offer, and your launch plan.
It is not for everyone. It is for the people who are done consuming and ready to build.
If that is you: [NEW ERA MENTORS LINK]
- Jay
Let me break down the math.
New Era Mentors is $625/month.
A single course sale at $497 (common for a first course) covers the entire monthly fee. Everything after that is profit.
Most members who follow the Pre-Sale Method have their first sale within 30 days of joining. Some hit $5K-$10K in their first month by pre-selling.
The investment is one course sale. The return is a system that keeps selling.
I am not going to pressure you. You know whether this makes sense for your situation. But if you are stuck and you know you need a push, this is the push.
[NEW ERA MENTORS LINK]
- Jay
I will be honest with you.
Most people who could benefit from New Era Mentors do not join. Not because they cannot afford it. Not because they do not see the value.
They do not join because they are not sure their course idea is good enough.
That is exactly why the program exists.
The weekly calls are not lectures. They are working sessions. You bring your idea, your offer, your draft. We look at it together. I tell you what is going to work, what needs to change, and what to do next.
The people who come in with the messiest, most uncertain ideas often end up with the strongest courses. Because they got feedback early instead of building in the dark.
If your course idea is not perfect, that is the best reason to join. Not the best reason to wait.
[NEW ERA MENTORS LINK]
- Jay
This is the last email I will send about New Era Mentors for a while.
Quick recap:
If you want in: [NEW ERA MENTORS LINK]
If not, no pressure. The free community is yours. Keep using it. Keep learning. Keep building.
The door is open whenever you are ready.
- Jay
Everything above is yours. No strings attached.
If you want us to build and manage the whole system, let us talk.
Book a 15-Minute Call or email us at colin.d@crdmarketing.com